Eyeing the web interface : the influence of price, product, and personal involvement
Nitin Walia, Mark Srite, Wendy Huddleston
| Year of publication: |
September 2016
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| Authors: | Walia, Nitin ; Srite, Mark ; Huddleston, Wendy |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 3, p. 297-333
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| Subject: | Elaboration likelihood model (ELM) | Media richness theory (MRT) | Peripheral cues | Central cues | Web interface design | Structural equation modeling | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Social Web | Social web | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-015-9200-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556555