Eyes open and hands on : market knowledge and marketing capabilities in export markets

Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas, Shlomo Tarba and Prithwiraj Nath

Year of publication:	2022
Authors:	Hoque, Mohammad Tayeenul ; Ahammad, Mohammad F. ; Tzokas, Nikolaos ; Tarba, Shlomo Yedidia ; Nath, Prithwiraj
Subject:	Dynamic marketing capability \| Export strategy \| Internationalization \| Knowledge absorption \| Internationales Marketing \| International marketing \| Marketing \| Globalisierung \| Globalization \| Internationaler Markteintritt \| International market entry \| Export \| Wissen \| Knowledge \| Wettbewerbsvorteil \| Competitive advantage \| Multinationales Unternehmen \| Transnational corporation \| Marketingmanagement \| Marketing management \| Ressourcenorientierter Ansatz \| Resource-based view

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IMR-01-2021-0003 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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