Eyes open and hands on : market knowledge and marketing capabilities in export markets
Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas, Shlomo Tarba and Prithwiraj Nath
| Year of publication: |
2022
|
|---|---|
| Authors: | Hoque, Mohammad Tayeenul ; Ahammad, Mohammad F. ; Tzokas, Nikolaos ; Tarba, Shlomo Yedidia ; Nath, Prithwiraj |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 431-462
|
| Subject: | Dynamic marketing capability | Export strategy | Internationalization | Knowledge absorption | Internationales Marketing | International marketing | Marketing | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Export | Wissen | Knowledge | Wettbewerbsvorteil | Competitive advantage | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2021-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396265