Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues
| Year of publication: |
2021
|
|---|---|
| Authors: | Halkias, Georgios ; Florack, Arnd ; Diamantopoulos, Adamantios ; Palcu, Johanna |
| Published in: |
British Journal of Management. - Wiley, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2021, 3 (02.09.), p. 1432-1446
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12545 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633708