Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Scott Mills; Anthony Patterson; Lee Quinn
| Year of publication: |
2015
|
|---|---|
| Authors: | Mills, Scott ; Patterson, Anthony ; Quinn, Lee |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 5/6, p. 599-615
|
| Subject: | celebrity | scandal | brand | narrative | Markenführung | Brand management | Celebrity-Werbung | Celebrity endorsement | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011325784