Face as a mediator of the relationship between material value and brand consciousness
| Year of publication: |
2009
|
|---|---|
| Authors: | Liao, Jiangqun ; Wang, Lei |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 11, p. 987-1001
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