Facebook likes and corporate revenue : testing the consistency between attitude and behavior
Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji and Cheng Hong
| Year of publication: |
2024
|
|---|---|
| Authors: | Yoon, Gunwoo ; Li, Cong ; Liu, Jiangmeng ; North, Michael ; Ji, Yi ; Hong, Cheng |
| Subject: | attitude-behavior consistency | big data | facebook | Social media marketing | social media metrics | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Big Data | Big data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2322855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194159