Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Marie-Cécile Cervellon; Danielle Galipienzo
| Year of publication: |
2015
|
|---|---|
| Authors: | Cervellon, Marie-Cécile ; Galipienzo, Danielle |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 3/4, p. 428-437
|
| Subject: | Social media | Facebook | emotional appeal | informational appeal | luxury hotels | Social Web | Social web | Luxusgüter | Luxury goods | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312519