Facets of corporate identity, communication, and reputation
edited by T.C. Melewar
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Melewar, T. C. (ed.) |
| Publisher: |
New York : Routledge Taylor & Francis Group |
| Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Kommunikation | Communication | Marketing | Öffentlichkeitsarbeit | Public relations | Corporate Identity | Unternehmen | Image | Prestige |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xvii, 233 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-415-40527-0 ; 978-0-415-40528-7 ; 978-0-203-93194-3 ; 978-0-230-93194-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003517706