Facets of Indian advertising and consumer behaviour : an empirical approach
| Year of publication: |
2002
|
|---|---|
| Authors: | Khan, Kaleem Mohammed ; Khan, Mohammed Naved |
| Publisher: |
New Delhi : Kanishka Publ. |
| Subject: | Indien | Marketing | Werbung | Verbraucherverhalten |
| Extent: | VIII, 288 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-7391-447-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004888061