Facilitating factors in the cross-cultural transfer of management practices : the case of a German multinational in Brazil
Year of publication: |
2022
|
---|---|
Authors: | Bausch, Madeleine ; Barmeyer, Christoph I. ; Mayrhofer, Ulrike |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 2, p. 1-14
|
Subject: | Brazilian subsidiary | Cross-cultural transfer | Facilitating factors | German multinational | Intercultural hybridization | Management practices | Brasilien | Brazil | Multinationales Unternehmen | Transnational corporation | Interkulturelles Management | Cross-cultural management | Deutschland | Germany | Ausländische Tochtergesellschaft | Foreign subsidiary | Management |
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