Facilitating mechanism of green products purchasing with a premium price : moderating by sustainability-related information
Year of publication: |
2022
|
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Authors: | Shao, Jing ; Li, Wenchao ; Aneye, Cedric ; Fang, Wei |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 29.2022, 3, p. 686-700
|
Subject: | moderating factor analysis | premium price | regression analysis | sustainability-related information | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Preismanagement | Pricing strategy |
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