"Facilitators" vs "substitutes" : the influence of artificial intelligence products' image on consumer evaluation
Xin Wang, Hong Zhu and Di Jiang, Shaoang Xia, Chunqu Xiao
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Xin ; Zhu, Hong ; Jiang, Di ; Xia, Shaoang ; Xiao, Chunqu |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 14.2023, 1, p. 177-193
|
| Subject: | Artificial intelligence | Consumer evaluation | Facilitator | Identity threat | Substitute | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-05-2022-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319275