"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Holger Müller; Eike Benjamin Kroll; Bodo Vogt
| Year of publication: |
2010
|
|---|---|
| Authors: | Müller, Holger ; Kroll, Eike B. ; Vogt, Bodo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 5, p. 441-448
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| Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Kauf | Purchase | Experiment |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654212