Factors affecting attitude and purchase intention towards cause-related marketing : a systematic literature review using TCCM approach
Prasant Kumar Pandey, Naval Bajpai, Abhijeet V. Tiwari
| Year of publication: |
2024
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|---|---|
| Authors: | Pandey, Prasant Kumar ; Bajpai, Naval ; Tiwari, Abhijeet V. |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 2, p. 479-509
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| Subject: | Attitude | Cause-related marketing | Literature review | Purchase intention | TCCM framework | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00392-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080794