Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jaemin Jung, Sung Wook Shim, Hyun Seung Jin and Hyoungkoo Khang
| Year of publication: |
2016
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|---|---|
| Authors: | Jung, Jaemin ; Shim, Sung Wook ; Jin, Hyun Seung ; Khang, Hyoungkoo |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 2, p. 248-265
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| Subject: | Facebook | social networking advertising | advertising value | peer influence | privacy concern | Social Web | Social web | Online-Marketing | Internet marketing | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network | Datenschutz | Data protection | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1014777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581152