Factors affecting attitudes towards smart phones : user's profile and proposed research model
Year of publication: |
2013
|
---|---|
Authors: | Assimakopoulos, Costas ; Papaioannou, Eugenia ; Sarmaniotis, Christos ; Fidanyan, Marianna ; Georgiadis, Christos K. |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 3, p. 238-253
|
Subject: | enhanced technology acceptance model | technology acceptance model | TAM | attitudes towards smart phones | intentions | disconfirmation | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
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