Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Mohammed Salem, Samir Baidoun, Rushdy Wady, Nael Alhajsaleh, Mohammed Hamouda
| Year of publication: |
2023
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|---|---|
| Authors: | Salem, Mohammed ; Baidoun, Samir ; Wady, Rushdy ; Alhajsaleh, Nael ; Hamouda, Mohammed |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 7, p. 747-768
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| Subject: | Consumer attitudes | national culture | palestine | Palestinian banks | SMS advertisement | Palästina | Palestine | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Mobiltelefon | Mobile phone | Bank | Mobile Marketing | Mobile marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2078398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414330