Factors affecting consumers' choice of mobile communication service providers in the City of Tshwane
Takalani Eric Mudzanani and Tankiso Augustine Molaoa
| Year of publication: |
2018
|
|---|---|
| Authors: | Mudzanani, Takalani Eric ; Molaoa, Tankiso Augustine |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 13.2018, 3, p. 175-203
|
| Subject: | Brand image | Call rates | Communication service providers | Consumer choice | Network quality | Number portability | Service quality and Telecommunications | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications | Telekommunikationssektor | Telecommunications industry | Markenimage | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2018/v13n3a9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056009