Factors affecting consumers' intention to purchase counterfeit product : empirical study in the Malaysian market
Year of publication: |
2017
|
---|---|
Authors: | Faruana Quoquab ; Sara Pahlevan ; Jihad Mohammad ; Ramayah T. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 4, p. 837-853
|
Subject: | Counterfeit product purchase | Ethical concern | Lawfulness | Malaysian consumers | Religiously | Malaysia | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting |
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