Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective
Sandra Soroa-Koury; Kenneth C. C. Yang
| Year of publication: |
2010
|
|---|---|
| Authors: | Soroa-Koury, Sandra ; Yang, Kenneth C. C. |
| Published in: |
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies. - Amsterdam [u.a.] : Elsevier, ISSN 0736-5853, ZDB-ID 48714-4. - Vol. 27.2010, 1, p. 103-113
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| Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Mobile Marketing | Mobile marketing | Innovationsakzeptanz | Innovation adoption | Soziale Norm | Social norm | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003920308