Factors affecting customers' decisions to buy new retail banking services : their implications on the new service development process ; empirical study on the Egyptian market
Hadia H. Abdel Aziz
| Year of publication: |
2008
|
|---|---|
| Authors: | Abdel Aziz, Hadia H. |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Privatkundengeschäft | Personal banking | Bankmarketing | Bank marketing | Kundenanalyse | Customer analysis | Dienstleistungsmanagement | Service management | Innovation | Konsumentenverhalten | Consumer behaviour | Ägypten | Egypt | Kundendienst |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 224 S. graph. Darst. |
|---|---|
| Series: | Schriften zur Unternehmensplanung. - Berlin : Peter Lang, ISSN 0175-8985, ZDB-ID 50718-0. - Vol. 79 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Stuttgart, Univ., Diss., 2007 u.d.T.: Factors affecting customers' decisions to buy new retail banking services & their implications for the new service development process (Nicht für den Austausch) |
| Notes: | Zsfassung in dt. Sprache |
| ISBN: | 978-3-631-57783-7 ; 3-631-57783-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003656862