Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Heikki Karjaluoto; Craig Standing; Michael Becker; Matti Leppäniemi
| Year of publication: |
2008
|
|---|---|
| Authors: | Karjaluoto, Heikki ; Standing, Craig ; Becker, Michael ; Leppäniemi, Matti |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 3, p. 298-318
|
| Subject: | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771650