Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing
| Year of publication: |
2013
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| Authors: | Briley, Donnel A ; Shrum, L J ; Wyer Jr, Robert S |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 32.2013, SPECI, p. 112-118
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