Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan
Year of publication: |
2019
|
---|---|
Authors: | Zeqiri, Jusuf ; Alserhan, Baker Ahmad ; Al-Shboul, Moh'd Anwer ; Koku, Paul Sergius |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 4.2019, 2, p. 167-181
|
Subject: | purchase behaviour | Muslim consumers | religious values | halal label | country-of-origin | COO | halal preference | product information | Konsumentenverhalten | Consumer behaviour | Islam | Muslime | Muslims | Jordanien | Jordan | Nordmazedonien | North Macedonia | Kosovo | Islamisch | Islamic | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Produktinformation | Product information | Herkunftsbezeichnung | Designation of origin |
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