Factors affecting purchase behaviour of Shariah compliant hotels : a study from Muslim consumers' perspective
Year of publication: |
2019
|
---|---|
Authors: | Ahasanul Haque ; S. M. Ferdous Azam ; Chowdhury, Naila Anwar |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 4.2019, 2, p. 104-123
|
Subject: | Shariah compliant hotels | SCHs | perceived behavioural control | PBC | attitude | subjective norm | purchase intention | purchase behaviour | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Islam | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Islamische Staaten | Islamic countries |
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