The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. While new Mobile Payment methods have been increasingly introduced in the industry, their acceptance in Pakistan has remained very low. Few analyses have been undertaken to analyze and clarify the opinions of the managers or administrators of the emerging payment system. This article aims to evaluate the retailers’ intention of adopting a mobile payment (m-payment) from the perspective of current Pakistani consumers of mobile phones, based on the conceptual structure of Unified Theory of Acceptance and Use of Technology (UTAUT), and TOE paradigm. Therefore 14 variables were suggested to explain the adoption of MP systems by retailers These are grouped into four categories included:1. Technological Factors (Compatibility, Relative advantage, and Customization), 2. Organizational Factors (Facilitating condition, Technology competence, and Top management support), 3. Environmental Factors (Social influence, Competitive pressure, and Critical mass), and 4. Personal Factors (Innovativeness, Effort expectation, Performance expectation, Perceived cost, and Perceived risk). The survey was conducted from 304 retail stores/shops using a close-ended questionnaire. The analysis was performed analyzed using confirmatory factor analysis and structured equation modeling. The results disclosed that customization, effort expectation, perceived risk, technology competence, competitive pressure, and critical mass have a significant impact on MP adoption. However, compatibility seems to have a negative impact on MP adoption. Overall results suggested that Technological and environmental factors have a more pronounced impact on MP adoption followed by personal Factors. The findings of this analysis would be helpful in creating optimal plans for MP Providers/Suppliers. It addresses consequences, drawbacks, and future study
