Factors affecting stickiness and word of mouth in mobile applications
Seeun Kim (Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville, Tennessee, USA), Tae Hyun Baek (Department of Integrated Strategic Communication, University of Kentucky, Lexington, Kentucky, USA), Youn-Kyung Kim (Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville, Tennessee, USA), and Kyunga Yoo (Future Business Development Unit, KT Corporation, Seoul, Republic of Korea)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kim, Seeun ; Baek, Tae Hyun ; Kim, Youn-Kyung ; Yoo, Kyunga |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 3, p. 177-192
|
| Subject: | Personalization | Mobile marketing | Word-of-mouth marketing | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2015-0046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567072