Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Stewart Shapiro; Mark T. Spence; Jennifer Gregan-Paxton
| Year of publication: |
2009
|
|---|---|
| Authors: | Shapiro, Stewart ; Spence, Mark T. ; Gregan-Paxton, Jennifer |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 2, p. 122-144
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentransfer | Brand extension | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812262