Factors affecting the adoption of cloud-based CRM in small and medium enterprises
Sara Forootani, Neda Abdolvand and Saeedeh Rajaee Harandi
| Year of publication: |
2022
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| Authors: | Forootani, Sara ; Abdolvand, Neda ; Harandi, Saeedeh Rajaee |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 28.2022, 1/2, p. 120-140
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| Subject: | customer relationship management | CRM | cloud computing | cloud-based CRM | technology acceptance model | TAM | technology-organisation-environment | TOE | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Cloud Computing | Cloud computing | KMU | SME | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2022.123509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013326343