Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Eunyoung Kim and Yeojin Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Eunyoung ; Kim, Yeojin |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 8, p. 1235-1256
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| Subject: | attitudes | persuasion knowledge | purchase intention | source attractiveness | trustworthiness | YouTube influencers | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Vertrauen | Confidence | Verbrauchereinstellung | Consumer attitudes | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2060414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417005