Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Xiaojun Fan, Nianqi Deng, Yi Qian, Xuebing Dong
| Year of publication: |
2022
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|---|---|
| Authors: | Fan, Xiaojun ; Deng, Nianqi ; Qian, Yi ; Dong, Xuebing |
| Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 175.2022, 2, p. 339-360
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| Subject: | Cause-related marketing | Consumer-related traits | Execution-related factors | Product-related traits | Cause-Related Marketing | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Persönlichkeitsmerkmal | Personality trait | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-020-04639-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012795418