Factors affecting the intent to purchase halal personal care products : empirical evidence from Pakistan
Nadia Umair Ansari and Hanif Mohammed (Department of Management Sciences, Bahria University, Pakistan)
| Year of publication: |
2015
|
|---|---|
| Authors: | Ansari, Nadia Umair ; Mohammed, Hanif |
| Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 1.2015, 2, p. 199-213
|
| Subject: | Muslim consumers behaviour | halal awareness | personal care products | theory of planned behaviour | TPB | Pakistan | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Islam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546917