Factors affecting the success of product/service innovation among smes in Ghana : the moderating role of functional diversity and strategic alignment
Year of publication: |
2023
|
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Authors: | Kumah, John Ampontuah ; Yamoah, Fred A. ; Ul Haque, Adnan |
Published in: |
Corporate Management Ecosystem in Emerging Economies : Global Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-41578-4. - 2023, p. 345-365
|
Subject: | Competitive environment and product/service characteristics | Functional diversity and strategic alignment | Organizational capabilities | Ghana | Strategisches Management | Strategic management | KMU | SME | Diversity Management | Diversity management | Innovationsmanagement | Innovation management |
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