Factors affecting the use of cottonseed meal in animal feed rations: Implications for marketing and promotion

This article assesses the potential problems and opportunities for expanding the use of cottonseed meal (CSM) as a protein supplement in animal feed rations. The primary tool of analysis was a national survey of feed formulators to analyze the key factors influencing their selection or nonselection of CSM as an ingredient in their feed formulations. The survey results suggest possible opportunities for expanding CSM use. Improvements in CSM market efficiency through providing enhanced and more accurate information in specific areas identified in the study may be the most effective means of promoting expanded use of CSM.