Factors affecting the use of social networks as a customer relationship management tool
Mohammed T. Nuseir, Abdallah AlShawabkeh and Emma Louise Leibfried
| Year of publication: |
2021
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|---|---|
| Authors: | Nuseir, Mohammed T. ; Al-Shawabkeh, Abdallah ; Leibfried, Emma Louise |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 38.2021, 2, p. 179-199
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| Subject: | social networks | social media | social network marketing | customer relationship management | CRM | CRM tool | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2021.119182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695172