Factors Affecting Tourists’ Satisfaction : An Empirical Study on Rangamati as a Tourism Destination

Purpose: This study aims to unearth the determining factors of tourist satisfaction in the Rangamati as a tourism destination and explores the degree of interdependence.Method: Using a survey questionnaire data were collected from 140 tourists who visited Rangamati since 2019. They were selected based on convenience. Descriptive statistics were used to express the demographic profile of the respondents. Multiple regression was run to test the hypotheses.Result: The findings of the study revealed that out of five, two factors such as natural factors, and cultural factors were found to have a positive influence in determining tourists’ satisfaction. However, the other three such as tourism products, destination support services, and financial factors do not influence tourists’ satisfaction.Implications: The findings will help to improve the performance of the government agencies as well as the tourist services and it will gradually bring satisfaction to the local and international tourists.Limitations: As the study is based on convenience sampling the result of this study can’t be generalized