Factors affecting trust and interest in transactions by Indonesian MSME sellers in e-commerce
Year of publication: |
2023
|
---|---|
Authors: | Rizi, Yongki Alfa ; Dharma, Fitra ; Amelia, Yunia ; Tri Joko Prasetyo |
Published in: |
Journal of Indonesian economy & business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 2338-5847, ZDB-ID 2685214-7. - Vol. 38.2023, 1, p. 19-42
|
Subject: | technology acceptance model (TAM) | trust | interest in transactions in e-commerce | MSME | Electronic Commerce | E-commerce | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | KMU | SME | Lieferantenmanagement | Supplier relationship management |
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