Factors affecting trust on international brands : a study of hypermarkets in Mauritius
Manish Srivastava
| Year of publication: |
2015
|
|---|---|
| Authors: | Srivastava, Manish |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 15.2015, 2, p. 109-129
|
| Subject: | trust | brand | national culture | perceptuion | hypermarket | Mauritius | Vertrauen | Confidence | Markenführung | Brand management | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011574637