Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Linchi Kwok , Karen L. Xie (the Collins College of Hospitality Management, California State Polytechnic University Pomona, Pomona, California, USA), and Karen L. Xie (Daniels College of Business, University of Denver, Denver, Colorado, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kwok, Linchi ; Xie, Karen L. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 10, p. 2156-2177
|
| Subject: | Hotels | Social media | TripAdvisor | User-generated content | Consumer reviews | Manager-consumer communications | Social Web | Social web | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2015-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567199