Factors driving consumer loyalty intention towards e-tailers : an integrated model
| Year of publication: |
2018
|
|---|---|
| Authors: | Punyatoya, Plavini ; Satpathy, Anurag ; Agrawal, Arjun |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 27.2018, 4, p. 466-492
|
| Subject: | e-tailer | perceived website quality | PWQ | security and privacy policy | SPP | shared value | perceived e-tailer reputation | PETR | customer satisfaction | e-trust | perceived risk | customer loyalty intention | India | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Website | Indien | Electronic Commerce | E-commerce | Datenschutz | Data protection | Strukturgleichungsmodell | Structural equation model | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
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