Factors identification : a model of unplanned multi-generational consumers' electronic purchasing decision
Anil Kumar and Manoj Kumar Dash (Behavioural Economics Experiments and Analytics Laboratory, ABV-Indian Institute of Information Technology and Management, Gwalior (M.P.), India)
| Year of publication: |
2015
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|---|---|
| Authors: | Kumar, Anil ; Dash, Manoj Kumar |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 2, p. 141-160
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| Subject: | unplanned consumers behaviour | structural equation modelling | multi generational | online reputation | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497562