Factors influencing adoption of relationship marketing practices for overall growth of firm : an ISM-based model validation
Ashish Gupta and G. P. Sahu
| Year of publication: |
2013
|
|---|---|
| Authors: | Gupta, Ashish ; Sahu, G. P. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 1, p. 21-44
|
| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783142