Factors influencing consumer behaviour towards store brand : a meta-analysis
Xiaojun Fan; Yi Qian; Pei Huang
| Year of publication: |
2012
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|---|---|
| Authors: | Fan, Xiaojun ; Qian, Yi ; Huang, Pei |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 3, p. 407-430
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| Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Meta-Analyse | Meta-analysis | Markenführung | Brand management | Markenimage | Brand image | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562241