Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan
Muhammad Shaheen, Rab Nawaz Lodhi, Zahid Mahmood and Hina Abid
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Shaheen, Muhammad ; Lodhi, Rab Nawaz ; Mahmood, Zahid ; Abid, Hina |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 14.2017, 1, p. 24-44
|
| Subject: | Pakistan | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751000