Factors influencing Muslim Generation Z consumers' purchase intention of environmentally friendly halal cosmetic products
| Year of publication: |
2024
|
|---|---|
| Authors: | Irfany, Mohammad Iqbal ; Khairunnisa, Yusniar ; Tieman, Marco |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 1, p. 221-243
|
| Subject: | Cosmetics | Environmentally friendly | Generation Z | Halal | Purchase intention | Sustainable Development Goals | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Kosmetik | Islam | Kaufmotiv | Consumer motivation | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Sustainable development goals | Kaufentscheidung | Purchase decision |
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