Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Yukyoum Kim; Hyun-Woo Lee; Marshall J. Magnusen; Minjung Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Yu Kyoum ; Lee, Hyun-Woo ; Magnusen, Marshall J. ; Kim, Minjung |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 4, p. 408-425
|
| Subject: | Sponsoring | Sponsorship | Meta-Analyse | Meta-analysis | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374559