Factors influencing technology adoption amongst small retailers : insights from thematic analysis
Year of publication: |
2023
|
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Authors: | Aithal, Rajesh K. ; Choudhary, Vikram ; Maurya, Harshit ; Pradhan, Debasis ; Sarkar, Dev Narayan |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 1, p. 81-102
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Subject: | Emerging economies | Mobile payment app | Procurement app | Small retail | Technology adoption | Theory of planned behaviour | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | KMU | SME | Schwellenländer | Mobile Anwendung | Mobile application | Innovationsdiffusion | Innovation diffusion | Verbrauchereinstellung | Consumer attitudes | Elektronisches Zahlungsmittel | Electronic payment | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour |
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