Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
| Year of publication: |
2007
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| Authors: | Kaplan, Andreasm ; Schoder, Detlef ; Haenlein, Michael |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 24.2007, 2, p. 101-116
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