Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Stanley F. Slater; G. Tomas M. Hult; Eric M. Olson
| Year of publication: |
2010
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|---|---|
| Authors: | Slater, Stanley F. ; Hult, G. Tomas M. ; Olson, Eric M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 4, p. 551-559
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| Subject: | Marketingmanagement | Marketing management | Betriebliches Umfeld | Business environment | Kontingenztheorie | Contingency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003983983